News

Welcome to Issue 18 of RetailBuzz! Here we are at the end of yet another year – a challenging one that pushed us all to continuously think of new ways to adapt to the current market conditions...

Jeff Tan has made Chevron his second home for close to three decades, working tirelessly to build and support the Caltex brand. After 29 exciting years with the organisation, he finally stepped into a new chapter in life on 29 October 2021: retirement...

Even as Malaysia continued to grapple with the many challenges in 2021, the Caltex station network sustained its growth as its experienced Retail Partners and new investors saw business opportunities in this area and hence decided to invest in these new stations...

As business owners, it’s always important to stay on top of market trends and keep a lookout for opportunities to expand the business. Now more than ever, Retail Partners need to optimise their resources and find better ways of promoting their stations to keep up in a challenging business environment...

Located at the major intersection of Argyll Road and Transfer Road in George Town, Penang, Caltex Jalan Argyll is considered a prominent landmark in the area. What started off as a humble petrol station decades ago is now one of the longest-established stations in the Caltex network, with the latest owner, Mr Tan Keng Sin (Tong Lee Service Station Sdn Bhd) taking over in 2007...

As an organisation with a large network across the globe and within Malaysia, it is important for Chevron to have a centralised channel where everyone can stay updated with the latest news. Since 2015, RetailBuzz has been the medium to inform all Retail Partners about what’s happening at Chevron and within the Caltex network...

Welcome to another edition of Salam Suria, a segment dedicated to sharing the inspiring local station marketing (LSM) initiatives and community work that is happening within the Caltex network. Let’s have a look at some recent stories...